Global expansion strategies are multi-level formal plans. Businesses commonly utilize them to enter overseas markets. It helps them establish a growing presence and quickly become profitable. Global expansion strategies are designed to help companies grow in a more structured and sustainable way. Lead generation is an important aspect of any successful business growth strategy.Â
Online businesses nowadays heavily depend on lead generation to generate more traffic. This leads to more conversion and helps businesses gain huge profits. The process typically also involves collecting the contact information of the visitor through a web form.
Why Global Businesses Require Lead Generation?
Lead generation builds interest, visibility, credibility, and trust from potential customers. It helps drive traffic from high-quality prospects that are pivotal to the sales process. Ultimately, lead generation is responsible for identifying people who are interested in your offerings.
When a stranger from another part of the world shows an organic interest in your business, he/she is initiating a relationship with you. This transition from a stranger to a customer is natural.
Lead generation comes in the second stage of inbound marketing when you have attracted the visitor to convert as a sales-qualified lead. Generating the lead is a fundamental point in a visitors’ journey to finally become a customer.
The Process of Lead Generation
Here is a step-by-step process of lead generation:
- The visitor discovers your business and offerings through an online marketing channel.
- He then clicks on your CTA (Call to Action) button that encourages them to take action.
- The CTA takes the visitor to your online store or landing page. It is so designed to capture lead information in exchange for the offer.
- Such forms are typically hosted on landing pages or technically embedded on the platform following lead-capture best practices.
- Voila! Here you go with a new lead!
Everything fits together once you gather these elements. You can now use various promotional channels to drive traffic and start generating leads.
eCommerce trends, opinions, and behaviors change; that is why your lead generation campaigns need to be dynamic. The strategy should be flexible to accommodate changes to appeal to customers.
Contribution of the COVID-19 Pandemic
Most B2Bbuyers and sellers have turned digital due to the COVID-19 pandemic. It has become the next normal even though it started as a response to the crisis. And this is how they will do business in the future. Studies also reveal that this big digital shift is here to stay. The new digital self-serve reality and remote human engagement are preferred by both B2B buyers and sellers.
This sentiment has intensified even after the end of lockdowns. While safety is one reason, the self-serving remote interaction nature of transactions makes it easier for the parties involved to place orders, arrange service, and access information. They also enjoy the speed and convenience online business provides.
Online Marketplaces for Quick Lead Generation
Online marketplaces like AliveAdvisor are meant for quick lead generation as the global business community is more interlinked nowadays. Online platforms like ours for business mediate eCommerce across state borders.
AliveAdvisor understands and manages the digital marketplace like no other for your business to succeed and remain in a position of power. We efficiently facilitate exchanges between producers and consumers by harnessing and creating large and scalable networks of resources and users that you can access on-demand.
AliveAdvisor is a one-stop solution of global networks, communities, and markets for companies worldwide that enables users to interact and transact business deals.
Benefits of Aligning with AliveAdvisor
Here are the three main benefits of joining the AliveAdvisor Marketplace:
- Customer Experience: Easier interactions enhance the customer experience. It makes it easier for both, buyers and sellers to find each other.
- Networking Effects: The exponentially growing number of AliveAdvisor members from over 200 countries are the backbone of the success of our platform. And we are getting better with each passing day.
- Control Value: Controlling unique value units is the foundation of our online marketplace. It gives us the ability to command, use information, and scale fast when needed.
Generate More Leads with AliveAdvisor
You generate more leads to quickly expand your business with AliveAdvisor. Our online platform allows you to find new customers in regions that have not been accessible to businesses before. There is a great chance that businesses grow by connecting with more relevant and reliable partners worldwide.